Catering sales and convention services /
Ahmed Ismail
- Albany, NY : Delmar Publishers, c1999.
- xv, 239 p. : ill. ; 24 cm.
1. The catering world : an introduction.- 2 The marketplace.- 3 Finance : managing pricing and profit.- 4 Planning the event.- 5. Planning the menu.- 6 Making the contact.- 7 Closing the sale.- 8 Managing the event.
0766800377
Caterers and catering--Marketing. Congresses and conventions--Marketing.