Ahmed Ismail.

Catering sales and convention services / Ahmed Ismail - Albany, NY : Delmar Publishers, c1999. - xv, 239 p. : ill. ; 24 cm.

1. The catering world : an introduction.- 2 The marketplace.- 3 Finance : managing pricing and profit.- 4 Planning the event.- 5. Planning the menu.- 6 Making the contact.- 7 Closing the sale.- 8 Managing the event.

0766800377


Caterers and catering--Marketing.
Congresses and conventions--Marketing.

642.40688 / AHM