Reich, Allen Z. <br/><br/>
Marketing management for the hospitality industry :  a strategic approach / 
Allen Z. Reich. 
 - New York :  Wiley,  c1997. 
 - xix, 530 p. :  ill. ;  25 cm. 
<br/><br/>1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated). 
<br/><br/><label>ISBN: </label>0471310123 (hbk.) 9780471310129 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.
<br/><br/><label>Dewey Class. No.: </label>647.940688  / REI