TY  - BOOK
AU  - Reich,Allen Z.
TI  - Marketing management for the hospitality industry: a strategic approach 
SN  - 0471310123 (hbk.)
U1  - 647.940688 
PY  - 1997///
CY  - New York
PB  - Wiley
KW  - Hospitality industry
KW  - Marketing
N1  - 1. Introduction to strategic market management - 2. Mission statement - 3. Marketing information systems and marketing research - 4. Internal analysis - 5. Environmental analysis - 6. Strategic analysis - 7. Strategic decisions - 8. Positioning - 9. Objectives - 10. Marketing mix variables - 11. Institutionalization and controls - Appendix: Sample strategic plan (annotated)
ER  -