TY  - BOOK
AU  - Bergh,Joeri van den
AU  - Behrer,Mattias
TI  - How cool brands stay hot: branding to generation Y 
SN  - 9780749462505 (hardback)
U1  - 658.827 
PY  - 2011///]
CY  - London, Philadelphia
PB  - Kogan Page
KW  - Young consumers
KW  - Young adult consumers
KW  - Generation Y
KW  - Target marketing
KW  - Product management
KW  - Consumer behavior
N1  - Includes bibliographical references and index
ER  -