TY  - BOOK
AU  - Dyer,David
TI  - Business studies for AS
SN  - 0521786061
U1  - 658 
PY  - 2000///
CY  - Cambridge, U.K.
PB  - Cambridge University Press
KW  - Business
KW  - Management
N1  - List of authors. - Preface. - Pt. 1 Businesses: their objectives and environment. 1. Introduction. 2. The nature of business. 3. Classification of businesses. 4. Organisations and their objectives. 5. Responding to external economic influences. 6. Responding to other external influences. 7. Business finance. - Pt. 2 Business decisions and business behaviour. 8. The market: definition and structure. 9. Market research. 10. Market planning. 11. Using accounting and financial information. 12. Cash flow and budgets. 13. The final accounts of a business. 14. Planning the workforce. 15. Motivation and leadership. 16. Management and organisation. 17. Organising production efficiently. 18. Controlling operations. 19. Revising effectively. - Glossary. - Index
N2  - Business Studies for AS matches the requirements of the OCR Advanced Subsidiary GCE (AS) specifications in business Studies and is written by chief and principal examiners. In one volume it provides students with essential and up-to-date information on the AS modules 'Businesses, their objectives and environment,' and 'Business decisions and business behaviour.' Topics covered include: business finance, market research, market planning, cash flow and budgets, planning the workforce, motivation and leadership, and organising production efficiently. The authors adopt an interactive approach to the subject, encouraging students to develop their skills of enquiry, observation and discussion. - Back cover
ER  -