Aitchison, Jim. <br/><br/>
How Asia advertises :  the most successful campaigns in Asia-Pacific and the marketing strategies behind them / 
Jim Aitchison. 
 - Singapore :  J. Wiley,  2002. 
 - xviii, 411 p. :  ill., ports. ;  26 cm. 
<br/><br/><label>ISBN: </label>0470820551 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising--Asia.<br/>Advertising--Pacific Area.<br/>Communication in marketing--Asia.<br/>Communication in marketing--Pacific Area.<br/>Advertising campaigns.<br/>Brand name products--Management.
<br/><br/><label>Dewey Class. No.: </label>659.1095  / AIT