McDonald, Malcolm <br/><br/>
Marketing plans : how to prepare them, how to use them / 
Malcolm H. B. McDonald. 
 - 3rd ed. 
 - Oxford :  Butterworth-Heinemann,  1995. 
 - xiii, 485, [5] p :  ill., forms ;  25 cm. 
<br/><br/><label>ISBN: </label>075062213X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Planning.
<br/><br/><label>Dewey Class. No.: </label>658.802  / MCD