Neal, Cathy M.
Consumer behaviour : implications for marketing strategy /
Consumer behaviour
Neal, Quester, Hawkins
- 3rd ed.
- Roseville, N.S.W.. : McGraw-Hill Australia, c2002
- xvii, 590 p. : ill. (some col.) ; 25 cm. + 1 electronic optical disc (CD-ROM) (4 3/4 in.)
1 electronic optical disc (CD-ROM) : Consumer behaviour : version 3.0, July 2001. ISBN 7777778099
0074709763 (pbk.)
Consumer behavior--Australia--Case studies.
Consumer behavior--Australia.
Consumer behavior--New Zealand--Case studies.
Consumer behavior--New Zealand.
Market surveys--Australia--Case studies.
Market surveys--Australia.
Market surveys--New Zealand--Case studies.
Market surveys--New Zealand.
658.8342 / NEA