TY  - BOOK
AU  - Moutinho,Luiz
AU  - Huarng,Kun-huang
TI  - Quantitative modelling in marketing and management
SN  - 9789814696357
U1  - 658.80072/7 23
PY  - 2016///
CY  - Singapore
PB  - World Scientific Publishing Co. Pte Ltd.
KW  - Management
KW  - Mathematical models
KW  - Marketing
KW  - Electronic books
N1  - Title from PDF file title page (viewed January 14, 2016); Includes bibliographical references; Electronic reproduction; Singapore; World Scientific; [2015]
UR  - https://ezproxy.taylors.edu.my/login?url=https://www.worldscientific.com/worldscibooks/10.1142/9657#t=toc
ER  -