@book{185489,
	author = {Smith, D. V. L. and Fletcher, J. H.,},
	title = {The art & science of interpreting market research evidence /},
	publisher = {Wiley,},
	year = {2004.},
	address = {Chichester, West Sussex :},
	url = {https://wileysgp-ipublishcentral-net.ezproxy.taylors.edu.my/product/644575}
}