TY  - BOOK
AU  - Smith,D.V.L.
AU  - Fletcher,J.H.
TI  - The art & science of interpreting market research evidence
SN  - 0470844248 (hc : alk. paper)
U1  - 658.83 22
PY  - 2004///
CY  - Chichester, West Sussex
PB  - Wiley
KW  - Marketing research
KW  - Qualitative research
KW  - Statistics
KW  - Electronic books
N1  - Includes bibliographical references (pages [225]-228) and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://resolver-vitalsource-com.ezproxy.taylors.edu.my/9780470020296
ER  -