Advances in luxury brand management /
Jean-Noël Kapferer [and three others], editors.
- 1 online resource (256 pages) : illustrations.
- Journal of Brand Management: Advanced Collections .
- Journal of brand management: advanced collections. .
Includes bibliographical references at the end of each chapters and index.
9783319511276 (e-book)
Customer relations--Management.
Electronic books.
658.812