Armstrong, Gary <br/><br/>
Marketing :  an introduction / 
Gary Armstrong, Philip Kotler with Marc Oliver Opresnik. 
 - Fourteenth edition. Global edition. 
 - 676 pages :  illustrations (colour) ;  28 cm 
<br/><br/> Previous edition: 2016. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292294865 1292294868 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Management<br/>Selling.
<br/><br/><label>Dewey Class. No.: </label>658.8  / ARM 2020