Romaniuk, Jenni, <br/><br/>
Building distinctive brand assets / 
Jenni Romaniuk. 
 - xix, 186 pages :  illustrations ;  24 cm 
<br/><br/>Includes bibliographical references (pages 177-186). 
<br/><br/><label>ISBN: </label>9780190311506 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Brand name products--Management.<br/>Branding (Marketing)<br/>Advertising--Brand name products.<br/>Advertising--Psychological aspects
<br/><br/><label>Dewey Class. No.: </label>658.827  / ROM 2018