TY  - BOOK
AU  - Romaniuk,Jenni
TI  - Building distinctive brand assets
SN  - 9780190311506
U1  - 658.827 
PY  - 2018///
CY  - Australia, New Zealand
PB  - Oxford University Press
KW  - Marketing
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Advertising
KW  - Psychological aspects
N1  - Includes bibliographical references (pages 177-186)
ER  -