TY  - BOOK
ED  - Information Resources Management Association,
TI  - Digital marketing and consumer engagement: concepts, methodologies, tools, and applications 
SN  - 9781522551874
U1  - 658.872 
PY  - 2018///]
CY  - Hershey, PA
PB  - IGI Global, Disseminator of Knowledge, Business Science Reference, an imprint of IGI Global
KW  - Electronic commerce
ER  -