Ind, Nicholas, <br/><br/>
Co-creating brands  brand management from a co-creative perspective / 
Nicholas Ind, Holger Schmidt. 
 - 1 online resource 
<br/><br/><label>ISBN: </label>1472962273 9781472962256 1472962257 9781472962270 
<br/><br/><label>Source: </label>9781472962256  codeMantra 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products--Management.<br/>Branding (Marketing)--Management.<br/>Customer relations--Management.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.827