TY  - BOOK
AU  - Ind,Nicholas
AU  - Schmidt,Holger
TI  - Co-creating brands: brand management from a co-creative perspective 
SN  - 1472962273
U1  - 658.827 23
PY  - 2019///
CY  - London
PB  - Bloomsbury Business
KW  - Brand name products
KW  - Management
KW  - Branding (Marketing)
KW  - Customer relations
KW  - Electronic books
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2292174
ER  -