TY  - BOOK
AU  - Austin,Erica Weintraub
AU  - Pinkleton,Bruce E.
TI  - Strategic public relations management: planning and managing effective communication programs 
T2  - Routledge communication series
SN  - 9781315754833
U1  - 659.2 23
PY  - 2015///
CY  - New York
PB  - Routledge, Taylor & Francis Group
KW  - Public relations
KW  - Management
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=958691
ER  -