Johnston, Jane,  1961- <br/><br/>
Media strategies :  managing content, platforms and relationships / 
Jane Johnston, Katie Rowney. 
 - viii, 333 pages :  illustrations ;  23 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781760295196 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Public relations<br/>Mass media.<br/>Communication.<br/>Mass media and business.
<br/><br/><label>Dewey Class. No.: </label>659.2  / JOH 2020