TY - BOOK AU - Kotler,Philip T. AU - Armstrong,Gary AU - Opresnik,Marc Oliver TI - Principles of marketing U1 - 658.8 23 PY - 2021///] CY - Harlow, England PB - Pearson KW - Marketing KW - Electronic books UR - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6127827 ER -