@book{187401,
	author = {Palmatier, Robert W., and Steinhoff, Lena,},
	title = {Relationship marketing in the digital age /},
	publisher = {Routledge,},
	year = {2019.},
	series = {Routledge studies in marketing},
	address = {New York :},
	url = {https://ezproxy.taylors.edu.my/login?url=https://www.taylorfrancis.com/books/9781315143583}
}