TY  - BOOK
AU  - Cobley,Paul
AU  - Jansz,Litza
TI  - Introducing semiotics
T2  - Introducing graphic guides
SN  - 9781848318786
U1  - 302.2 23
PY  - 2012///]
CY  - London
PB  - Icon Books Ltd
KW  - Semiotics
KW  - Caricatures and cartoons
KW  - Electronic books
N1  - Includes bibliographical references and index; Cover; Title Page; Copyright; Contents; The Pre-History of Semiotics; Saussure and Semiology; Structuralism; Semiotic Solutions; Social Semiotics; The Present; Limiting Semiosis; Roman Jakobson, the Prague School and Beyond; Soviet Semiotics; American Semiotics; Post-structuralism; Structure and Mythemes; The Structure of Myth; Charles Sanders Peirce (1839-1914); Ferdinand de Saussure (1857-1913); Further Reading; About the Author; Index
N2  - Outlines the development of sign study from its classical precursors to contemporary post-structuralism. This title identifies the key semioticians and their work and explains the simple concepts behind difficult terms. It is suitable for those who wish to know why signs are crucial to human existence
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1123824
ER  -