@book{187576,
	author = {Pelsmacker, Patrick de, and Geuens, Maggie,},
	title = {Marketing communications :},
	publisher = {Pearson,},
	year = {2021.},
	address = {Harlow, England :},
	edition = {Seventh edition.},
	note = {This edition also issued in print: 2021.},
	url = {https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6461437}
}