TY  - BOOK
AU  - Pelsmacker,Patrick de
AU  - Geuens,Maggie
AU  - Bergh,Joeri van den
TI  - Marketing communications: a European perspective 
U1  - 658.802 23
PY  - 2021///
CY  - Harlow, England
PB  - Pearson
KW  - Communication in marketing
KW  - Europe
N1  - This edition also issued in print: 2021; Previous edition: 2018; Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6461437
ER  -