D'Arienzo, William, <br/><br/>
Brand management strategies :  luxury and mass markets / 
William D'Arienzo. 
 - xv, 368 pages ;  24 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781501306679 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)<br/>Brand name products--Management.<br/>Customer relations.
<br/><br/><label>Dewey Class. No.: </label>658.827  / DAR 2016