TY  - BOOK
AU  - D'Arienzo,William
TI  - Brand management strategies: luxury and mass markets 
SN  - 9781501306679
U1  - 658.827 
PY  - 2016///
CY  - New York
PB  - Fairchild Books, An imprint of Bloomsbury Publishing Inc, Bloomsbury
KW  - Branding (Marketing)
KW  - Brand name products
KW  - Management
KW  - Customer relations
N1  - Includes bibliographical references and index
ER  -