TY  - BOOK
AU  - Chapman,Chris
AU  - Feit,Elea McDonnell
TI  - R for marketing research and analytics
T2  - Use R!,
SN  - 9783030143169
U1  - 005.133 23
PY  - 2019///
CY  - Cham
PB  - Springer
KW  - R (Computer program language)
KW  - Marketing research
KW  - Statistical methods
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2093001
ER  -