@book{187703,
	author = {Hwang, Yoon Hyup,},
	title = {Hands-on data science for marketing :},
	publisher = {Packt Publishing,},
	year = {2019.},
	address = {Birmingham, UK :},
	url = {https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=2094760}
}