Katz, Helen E., <br/><br/>
The media handbook :  a complete guide to advertising media selection, planning, research, and buying / 
Helen Katz. 
 - Seventh edition. 
 - 1 online resource (259 pages). 
 - Routledge Communication Series .
 - Routledge communication series. .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9780429785641 (e-book) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning.<br/>Mass media and business.<br/>Marketing channels.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>659.111