Baran, Stanley J., <br/><br/>
Mass communication theory :  foundations, ferment, and future / 
Stanley J. Baran, Ph.D., Bryant University, Dennis K. Davis, Ph.D., Pennsylvania State University. 
 - Eighth edition. 
 - xxi, 426 pages ;  24 cm 
<br/><br/>Includes bibliographical references (pages 379-416) and index. 
<br/><br/><label>ISBN: </label>9780190942779 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Philosophy.<br/>Mass media.<br/>Communication.
<br/><br/><label>Dewey Class. No.: </label>302.2301  / BAR 2021