Gundry, Lisa K., 1958-

Entrepreneurship strategy : changing patterns in new venture creation, growth, and reinvention / Lisa K. Gundry, Jill R. Kickul. - 1 online resource (axix, 401 pages) : illustrations.

Includes bibliographical references and index.

9781452262444 (e-book)


Strategic planning.
Entrepreneurship.
Small business--Management.


Electronic books.

658.421