@book{188104,
	author = {Yang, Kenneth C. C., and IGI Global,},
	title = {Multi-platform advertising strategies in the global marketplace /},
	publisher = {IGI Global,},
	year = {[2017]},
	address = {Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA) :},
	url = {https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3114-2}
}