TY  - BOOK
AU  - Yang,Kenneth C.C.
ED  - IGI Global,
TI  - Multi-platform advertising strategies in the global marketplace
U1  - 659.13 23
PY  - 2017///]
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Advertising
KW  - Target marketing
KW  - Marketing
KW  - Social aspects
KW  - Social media
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-5225-3114-2
ER  -