Big data analytics for improved accuracy, efficiency, and decision making in digital marketing / 
Amandeep Singh, editor. 
 - 24 PDFs (310 pages) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Restricted to subscribers or individual electronic text purchasers. 
<br/><br/>
<br/><br/><br/>Mode of access: World Wide Web. 
<br/><br/><label>ISBN: </label>9781799872337 
<br/><br/><label>Standard No.: </label>10.4018/978-1-7998-7231-3  doi 
<br/><br/><label>LCCN: </label>
<br/><br/><label>Subjects--Topical Terms: </label><br/>Internet marketing--Statistical methods.<br/>Decision making--Statistical methods.<br/>Big data.<br/>Big data.<br/>Decision making--Statistical methods.
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.8/72