TY  - BOOK
AU  - Singh,Amandeep
ED  - IGI Global,
TI  - Big data analytics for improved accuracy, efficiency, and decision making in digital marketing
SN  - 9781799872337
U1  - 658.8/72 23
PY  - 2021///
CY  - Hershey, Pennsylvania (701 E. Chocolate Avenue, Hershey, Pennsylvania, 17033, USA)
PB  - IGI Global
KW  - Internet marketing
KW  - Statistical methods
KW  - Decision making
KW  - Big data
KW  - fast
KW  - Electronic books
N1  - Includes bibliographical references and index; Restricted to subscribers or individual electronic text purchasers; Also available in print
UR  - https://ezproxy.taylors.edu.my/login?url=http://services.igi-global.com/resolvedoi/resolve.aspx?doi=10.4018/978-1-7998-7231-3
ER  -