TY  - BOOK
AU  - Lipschultz,Jeremy Harris
TI  - Social media measurement and management: entrepreneurial digital analytics 
SN  - 9781351108072
U1  - 302.23 23
PY  - 2020///
CY  - New York, NY
PB  - Routledge
KW  - Online social networks
KW  - Research
KW  - Social media
KW  - Dyadic analysis (Social sciences)
KW  - Social sciences
KW  - Network analysis
KW  - Marketing research
UR  - https://ezproxy.taylors.edu.my/login?url=https://www.taylorfrancis.com/books/9781351108072
ER  -