TY  - BOOK
AU  - Lamb,Charles W.
AU  - Hair,Joseph F.
AU  - McDaniel,Carl
TI  - MKTG13: principles of marketing 
SN  - 9780357127810
U1  - 658.8 
PY  - 2021///]
CY  - Boston, MA
PB  - Cengage
KW  - Marketing
KW  - Textbooks
KW  - Management
N1  - "4LTR Press."; Includes bibliographical references (pages 378-393) and index
ER  -