TY  - BOOK
AU  - Som,Ashok
AU  - Blanckaert,Christian
TI  - The road to luxury: the new frontiers in luxury brand management cloth 
U1  - 658.8 23
PY  - 2021///]
CY  - Singapore
PB  - Wiley
KW  - Luxury goods industry
KW  - Luxuries
KW  - Marketing
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes index
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral.proquest.com/lib/taylors/detail.action?docID=6712452
ER  -