TY  - BOOK
AU  - Bland,David J.
AU  - Osterwalder,Alexander
AU  - Smith,Alan
AU  - Papadakos,Trish
TI  - Testing business ideas
T2  - Srategyzer series
SN  - 9781119551447
U1  - 658.4034 
PY  - 2020///]
CY  - Hoboken, New Jersey
PB  - Wiley
KW  - Strategic planning
KW  - Consumers
KW  - Research
KW  - New products
N1  - Includes index; "You’re holding a field guide for rapid experimentation. Use the 44 experiments inside to find your path to scale. Systematically win big with small bets by..."
ER  -