Birdir, Kemal,

Impact of ICTs on event management and marketing / Kemal Birdir [and three others]. - 1 online resource (xx, 357 pages) : illustrations. - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series . - Advances in marketing, customer relationship management, and e-services (AMCRMES) book series. .




Special events--Planning--Technological innovations.


Electronic books.

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