Bly, Robert W., <br/><br/>
The copywriter's handbook :  a step-by-step guide to writing copy that sells / 
Robert W. Bly. 
 - 4th edition revised and updated. First St. Martin's Griffin edition. 
 - xviii, 472 pages :  illustrations ;  21 cm 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781250238016 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising copy<br/>Business writing.
<br/><br/><label>Dewey Class. No.: </label>808.066659  / BLY 2020