Wirtz, Jochen, <br/><br/>
Essentials of services marketing. 

 - Fourth edition /  Jochen Wirtz, Christopher Lovelock, Patricia Chew. Global edition. 
 - 1 online resource. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292425160 1292425164 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8