TY  - BOOK
AU  - Wirtz,Jochen
AU  - Lovelock,Christopher H.
AU  - Chew,Patricia
TI  - Essentials of services marketing
SN  - 9781292425160
U1  - 658.8 23
PY  - 2022///
CY  - Harlow
PB  - Pearson
KW  - Service industries
KW  - Marketing
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://ebookcentral-proquest-com.ezproxy.taylors.edu.my/lib/taylors/detail.action?docID=7009705
ER  -