Kotler, Philip, <br/><br/>
Principles of marketing. 

 - Nineteenth edition /  Philip Kotler, Gary Armstrong, Sridhar Balasubramanian. Global edition. 
 - 768 pages :  color illustrations ;  28 cm 
<br/><br/> Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9781292449364 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>Dewey Class. No.: </label>658.8  / KOT 2024