TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
AU  - Balasubramanian,Sridhar
AU  - Kotler,Philip
TI  - Principles of marketing
SN  - 9781292449364
U1  - 658.8 
PY  - 2024///]
CY  - Harlow, Essex
PB  - Pearson Education Limited
KW  - Marketing
N1  - Previous edition: published as by Philip Kotler, Gary Armstrong, with Marc Oliver Opresnik. 2021; Includes bibliographical references and index
ER  -