Kotler, Philip,

Marketing for hospitality and tourism. - Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan. Global edition. - 686 pages : illustrations (black and white, and colour) ; 28 cm

Previous edition: published as by Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 2017.

Includes bibliographical references and index.

9781292363516 1292363517


Hospitality industry.
Tourism
Marketing.

647.940688 / KOT 2022