Marketing for hospitality and tourism.
- Eighth edition / Philip Kotler, John T. Bowen, Seyhmus Baloglu ; contributions by Cristian Morosan. Global edition.
- 686 pages : illustrations (black and white, and colour) ; 28 cm
Previous edition: published as by Philip Kotler, John T. Bowen, James C. Makens, Seyhmus Baloglu. 2017.