Quesenberry, Keith A.,  1971- <br/><br/>
Brand storytelling :  integrated marketing communication for the digital media landscape / 
Keith A. Quesenberry, Michael K. Coolsen. 
 - Lanham :  Rowman & Littlefield Publishers, Incorporated,  2023. 
 - 1 online resource (xi, 308 pages) :  illustrations (black and white) 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>1538176394 9781538176399 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing)
<br/><br/><label>Index Terms--Genre/Form: </label><br/>Electronic books.
<br/><br/><label>Dewey Class. No.: </label>658.827