Quesenberry, Keith A., 1971-

Brand storytelling : integrated marketing communication for the digital media landscape / Keith A. Quesenberry, Michael K. Coolsen. - Lanham : Rowman & Littlefield Publishers, Incorporated, 2023. - 1 online resource (xi, 308 pages) : illustrations (black and white)

Includes bibliographical references and index.

1538176394 9781538176399


Branding (Marketing)


Electronic books.

658.827