TY  - BOOK
AU  - Quesenberry,Keith A.
AU  - Coolsen,Michael K.
TI  - Brand storytelling: integrated marketing communication for the digital media landscape 
SN  - 1538176394
U1  - 658.827 23/eng/20230301
PY  - 2023///
CY  - Lanham
PB  - Rowman & Littlefield Publishers, Incorporated
KW  - Branding (Marketing)
KW  - Electronic books
N1  - Includes bibliographical references and index
UR  - https://ezproxy.taylors.edu.my/login?url=https://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=3546932
ER  -