Frost, Raymond, 1960-
eMarketing : digital marketing strategy /
Raymond Frost, Alexa K. Fox and Terry M. Daugherty.
- Ninth edition.
- vi, 435 pages : illustrations ; 26 cm
Revised edition of the authors' E-marketing, 2018.
Includes bibliographical references and index.
9781032161495 9781032161587
Internet marketing.
Electronic commerce
Electronic commerce--Management.
658.872 / STR 2023