Frost, Raymond, 1960-

eMarketing : digital marketing strategy / Raymond Frost, Alexa K. Fox and Terry M. Daugherty. - Ninth edition. - vi, 435 pages : illustrations ; 26 cm

Revised edition of the authors' E-marketing, 2018.

Includes bibliographical references and index.

9781032161495 9781032161587


Internet marketing.
Electronic commerce
Electronic commerce--Management.

658.872 / STR 2023